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THE EFFECT OF EMPLOYERS ATTRACTION AND SOCIAL MEDIA ON JOB APPLICATION ATTENTION OF SENIOR STUDENTS AT PHARMACEUTICAL UNIVERSITIES IN VIETNAM

  • 31/03/2022
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Giới thiệu

THE STUDY IS CARRIED OUT TO ENQUIRE THE IMPACT OF EMPLOYERS ATTRACTION AND SOCIAL MEDIA ON POTENTIAL CANDIDATES JOB APPLICATION INTENTION AS SENIOR STUDENTS AT PHARMACEUTICAL UNIVERSITIES IN VIETNAM. WITH A SAMPLE OF 354 FINAL-YEAR PHARMACEUTICAL STUDENTS AND DESCRIPTIVE STATISTICAL ANALYSIS APPLICATION, RELIABILITY TEST OF MEASURING SCALE, EXPLORATORY FACTOR ANALYSIS (EFA), REGRESSION ANALYSIS AND VARIANCE ANOVA ANALYSIS, THE STUDY SHOWS THAT THERE EXIST FOUR FACTORS IMPLYING STATISTICAL SIGNIFICANCE WITH POSITIVE IMPACTS ON THE INTENTION FOR JOB APPLICATION OF POTENTIAL CANDIDATES INCLUDING: SOCIAL MEDIA, INTERESTING VALUE, FAIR VALUE AND DEVELOPMENTAL VALUE. IN ADDITION, THE STUDY ALSO FINDS OUT, REGARDING TO THE INTENTION FOR JOB APPLICATION, A DIFFERENCE BETWEEN EXPERIENCED CANDIDATE GROUPS AND INEXPERIENCED ONES. MOREOVER, IN USING DIFFERENT SOCIAL MEDIA LEVELS, THERE EXISTS A DIFFERENCE AMONG CANDIDATE GROUPS FROM HO CHI MINH CITY, MEKONG RIVER DELTA AND MIDDLE-CENTRAL HIGHLANDS IN VIETNAM. 2018, UNIVERSITI MALAYSIA SARAWAK. ALL RIGHTS RESERVED.

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