Web-based virtual reality (vr) development tools are in ubiquitous use by software developers, and now, university (undergraduate) students, to move beyond using, to creating new and energizing vr content. Web-based vr (webvr), among other libraries and frameworks, have risen as a low-cost platform for users to create rich and intuitive vr content and applications. However, the success of webvr as an instructional tool relies on post-secondary students technological acceptance (ta), the intersectionality of a user’s perceived utility (pu) and perceived ease of use (peou, or convenience) with said technological tool. Yet, there is a dearth of exploratory studies of students’ experiences with the ar/vr development technologies to infer their ta. To ascertain the viability of webvr tools for software engineering undergraduates in the classroom, this paper presents a 3-case contextual investigation of 38 undergraduate students tasked with creating vr content. In each use case, students were provided increasing freedom in their vr content development parameters. Results indicated that students demonstrated elements of technological acceptance in their selection of webvr and other platforms, and not only successfully creating rich and robust vr content (pu), but also executing these projects in a short period (peou). Other positive externalities observed were students exhibitions of soft skills (e.G. Creativity, critical thinking) and different modes of demonstrating coding knowledge, which suggest further study. Discussed are the lessons learned from the webvr and vr/ar interventions and recommendations for webvr instruction. This work may be helpful for both learners and teachers using vr/ar in selecting, designing, and developing coursework materials, tools, and libraries. 2019 World scientific publishing company.