DESIGN FOR MASS CUSTOMISATION IN HIGHER EDUCATION: A SYSTEMS-THINKING APPROACH

  • 31/03/2022
Đăng nhập để xem được nhiều hơn
Giới thiệu

THE POINT OF THIS RESEARCH IS TO INVESTIGATE THE IMPACT OF SYSTEMS-THINKING PRINCIPLES (SEDDON 2003) ON OPERATIONALISING THE MASS CUSTOMISATION CAPABILITY OF STUDENT SERVICES IN HIGHER EDUCATION INSTITUTIONS. THE RESEARCH EMPIRICALLY CONTRIBUTES TO STUDENT-SERVICE MASS CUSTOMISATION IN HIGHER EDUCATION THROUGH THE FINDINGS OF A CASE STUDY CONDUCTED AT THE ADMISSION AND ACADEMIC REGISTRY SERVICE DEPARTMENT OF ONE OF THE UKS LEADING UNIVERSITIES. A QUALITATIVE METHODOLOGY WAS EMPLOYED WITH THE USE OF SEMI-STRUCTURED INTERVIEWS, FOCUS GROUP, OBSERVATIONS, AND DOCUMENTATION SUPPLEMENTS. IT WAS FOUND THAT THE PRINCIPLES OF SYSTEMS-THINKING ARE POSITIVELY RELATED TO ENHANCEMENT OF MASS CUSTOMISATION CAPABILITY THROUGH THE REALISATION OF THREE DIFFERENT LEVELS OF SERVICE MASS CUSTOMISATION DETERMINANTS. THESE THREE LEVELS ARE: EMPLOYEE LEVEL (I.E. MICRO DETERMINANTS); OPERATIONAL LEVEL (I.E. MESO DETERMINANTS); AND FUNCTIONAL LEVEL (I.E. MACRO DETERMINANTS). A CONCEPTUAL MODEL WAS DEVELOPED TO EXPLAIN THE RELATIONSHIPS AMONG THESE THREE ORGANISATIONAL LEVELS, SUPPORTED BY EMPIRICAL EVIDENCES. THE VALUE OF THIS PAPER IS THE INTRODUCTION OF A CONCEPTUAL MODEL THAT COULD OPERATIONALISE MASS CUSTOMISATION IN UNIVERSITIES BY INTEGRATING HUMAN RESOURCES, OPERATIONAL AND FUNCTIONAL DIMENSIONS IN A SYSTEMATIC DESIGN TO DELIVER CUSTOMISED SERVICES FOR STUDENTS AS INDIVIDUALS. 2017, SPRINGER SCIENCE+BUSINESS MEDIA, LLC.

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *

TÀI LIỆU KHÁC